Blogging News Stories as They Happen

Blogging news stories as they unfold is one of the most

exciting and controversial applications of technology

that bloggers have discovered. One thing that makes the

blogosphere so active is the fact that it is possible to

update a blog instantaneously, so the news on blogs

tends to be more current than the news in the paper, or

on television. Unlike news delivered by these other

media, news that appears on blogs does not have to

travel through a series of editors and administrators

before it reaches the public eye. This has some

advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog

before appearing in other media took place in July 2005

when terrorism struck London. As passengers were

evacuated from a subway car near an explosion, one

man took several photographs of the scene with his

cellular phone, and within an hour these images were

posted online. First-person accounts of the catastrophe

began appearing on blogs soon after these photos

appeared, and people all over the world learned about

the events in London by reading the words and seeing

the photos posted by bloggers.

The fact that these stories and images were being spread

directly by individuals operating without the added

filter of a reporter helped to make the crisis feel very

immediate to people across the globe. When it comes to

blogging, news often appears in a very personal context.

This has the potential to be the beginning of an exciting

new era of reporting, one that takes "New Journalism"

to it's logical next step by putting the power to shape

how the news is written and read directly into the hands

of the public.

Many bloggers and cultural commentators who are

champions of the weblog movement feel that this

growing trend of individuals who getting their news

from blogs is a good thing, because it makes the flow of

information more democratic. By decentralizing the

control of news, blogs allow more voices to enter the

field of debate about important current events.

However, many people are adamantly opposed to the

use of blogs as news outlets, and there are plenty of

good arguments on this side of the debate. Unlike

newspapers or television stations, few blogs have fact-

checkers, and there is little attention paid to journalistic

accountability on many blogs. This can lead to the rapid

spread of misinformation, and more than one falsehood

has taken the blogosphere by storm. The questions

about whether blogging news as it happens is ethical or

not are very complicated, but no matter where you stand

on the topic of current events blogs you are almost sure

to agree that this movement has the potential to

revolutionize how modern people get their news.

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Blogging Teens

Every day, blogs are created by people of all ages and

from all walks of life, but when it comes to blogging,

teen writers are truly on the cutting edge of the

movement. Because today's teenagers are the first

generation of people to have grown up using the

internet at every stage of their development, many

adolescents have a seemingly innate sense of how to use

web technology to express their innermost thoughts and

ideas. Older writers often experience a kind of learning

curve when they begin to blog, but many young people

find that using a word processor and blogging software

feels more natural and direct a mode of communication

than writing in a diary ever could.

One of the reasons why blogs have undergone a kind of

explosion in the teen community and are growing by

leaps and bounds is the fact that they provide a unique

mixture of visibility and anonymity. A teenager can

invite friends and peers to read his or her blog with a

simple email, thereby winning attention or possibly

even praise. Of course, with visibility usually comes the

possibility of embarrassment, but the fact that it is

possible to blog anonymously with an invented handle

or nickname negates a lot of the potential for

humiliation. Many a blogging teen lives in fear that a

parent or guardian will discover his or her blog, but by

publishing under an alias a teenager can spill his or her

secrets without fear of being traced.

Outside the world of blogging, teen writers often have

very limited opportunities to be published. Magazines

and journals are often reticent to publish young writers

who may not have as much credibility as older writers

with a lot of experience and extensive credits to their

names. This can discourage adolescents from writing or

from seeking chances to publish their work. By

blogging, young people can begin to gain a following of

readers without first having to win the attention and

support of an editor or publisher who may not be very

interested in teenaged authors.

Between the fact that blogs provide young people with a

chance to exercise their impressive technical aptitude,

to gain visibility without compromising privacy, and to

build a readership for their writing without having to

jump through the traditional hoops of the publishing

industry, it is little wonder that are so many teenagers

with blogs. For some teenagers, blogging is even a very

social endeavor that allows them to meet people with

similar interests from all over the world. Many a

blogging teen has discovered that having a weblog on

the internet is a great way to explore self-expression

and, often, to win positive feedback from new friends.

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Blogging News Stories as They Happen

Blogging news stories as they unfold is one of the most

exciting and controversial applications of technology

that bloggers have discovered. One thing that makes the

blogosphere so active is the fact that it is possible to

update a blog instantaneously, so the news on blogs

tends to be more current than the news in the paper, or

on television. Unlike news delivered by these other

media, news that appears on blogs does not have to

travel through a series of editors and administrators

before it reaches the public eye. This has some

advantages, and some distinct disadvantages.

One of the most notable cases of news hitting a blog

before appearing in other media took place in July 2005

when terrorism struck London. As passengers were

evacuated from a subway car near an explosion, one

man took several photographs of the scene with his

cellular phone, and within an hour these images were

posted online. First-person accounts of the catastrophe

began appearing on blogs soon after these photos

appeared, and people all over the world learned about

the events in London by reading the words and seeing

the photos posted by bloggers.

The fact that these stories and images were being spread

directly by individuals operating without the added

filter of a reporter helped to make the crisis feel very

immediate to people across the globe. When it comes to

blogging, news often appears in a very personal context.

This has the potential to be the beginning of an exciting

new era of reporting, one that takes "New Journalism"

to it's logical next step by putting the power to shape

how the news is written and read directly into the hands

of the public.

Many bloggers and cultural commentators who are

champions of the weblog movement feel that this

growing trend of individuals who getting their news

from blogs is a good thing, because it makes the flow of

information more democratic. By decentralizing the

control of news, blogs allow more voices to enter the

field of debate about important current events.

However, many people are adamantly opposed to the

use of blogs as news outlets, and there are plenty of

good arguments on this side of the debate. Unlike

newspapers or television stations, few blogs have fact-

checkers, and there is little attention paid to journalistic

accountability on many blogs. This can lead to the rapid

spread of misinformation, and more than one falsehood

has taken the blogosphere by storm. The questions

about whether blogging news as it happens is ethical or

not are very complicated, but no matter where you stand

on the topic of current events blogs you are almost sure

to agree that this movement has the potential to

revolutionize how modern people get their news.

Continue Reading

If You are Already Blogging, Money May be Just a

Click Away

If you already spend a fair amount of time blogging,

money may come to you literally as soon as you ask for

it. Once you have an established blog with a regular

readership, it is easy to turn a profit through advertising.

By hosting sponsored links or banners, you can see

income from your hobby almost overnight. Even if you

did not start your blog intending to turn a profit, making

supplementary income from your blog may be easier

than you think.

Of course, even for people who have spent months or

years blogging, money from advertising revenue may

not add up to a large sum. The amount of money that

you can make as a blogger depends on a lot of different

factors, but perhaps the most important element of the

equation is the topic of your blog. If your blog is on a

subject that appeals to a demographic that advertisers

have a strong desire to reach, you will be more likely to

be able to turn a large profit on your blog than if your

blog is on a fairly obscure subject that does not draw

the kind of audience that advertisers need to appeal to.

Of course, the only way to find out where you fall on

this spectrum is to try hosting some ads. If you are

already blogging, you have nothing to lose.

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Choosing The Right Free Blogging Tools

There are many free blogging tools on the market, but

loading up your blog with all of the free accessories that

you can find isn't necessarily a good idea. While it may

be tempting to add a visitor counter, a flashy

background, an exciting new font, and a cluster of

quirky animated gifs to your blog, this kind of plan can

easily backfire. The key to getting the most from free

blog tools is being selective.

It is a great idea to learn about all of the kinds of free

blogging tools that are available so that you can make

an informed decision about what to add to your blog,

but try to remember that just because you can have

something doesn't mean that you need it. Practice

restraint and only choose the options that you think will

really be useful. If you can find out how many visitors

are reading your blog by checking your traffic statistics,

a visitor counter is likely to add unnecessary clutter to

your page. If your blog is text-based, a flashy

background can be more of a distraction than an benefit.

Be realistic about assessing what kinds of blog

accessories will help you realize your vision and

improve your site. Remember that even a blog tool that

doesn't cost you any cash may not be an asset in the

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To Join a Blogging Site or Not to Join

Joining an established blogging site like live journal or

blogger has plenty of advantages, especially for the blog

novice. Sites that host a lot of different blogs often have

very useful tutorials about building and updating your

blog, and you are likely to encounter a very user-

friendly software interface at an established blogging

site. In addition, these sites provide a kind of instant

community of fellow bloggers who can provide advice,

insight, and feedback. These established sites often

keep directories of their members, which can be great

news for your traffic logs because it means that other

bloggers on the site will find out about your pages.

However, there are also some downsides to linking up

with a large blogging site. By posting within the

established templates of a site like blogger, you run the

risk of having your blog look and feel like everybody

else's. The blogging movement is very much about the

creation of distinctive sites and the development of

individual voices, so it makes plenty of sense that many

bloggers would shy away from the cookie-cutter look

and feel that these blogging sites often promote. Many

bloggers feel that the content of a blog is what makes it

distinctive, not the look of the blog, but many members

of the blogging community feel that the visual impact

of a blog should match the originality of the writing.

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ASP.NET Blogging Software

Of all of the different kinds of programs on the market

today, many people feel that Microsoft's recently

released ASP.NET blogging software is the most

advanced. In many ways, this particular program is

more adaptable and more versatile than any other

blogging software on the market. Although most of the

people who favor the program are accomplished coders

who are familiar with programming languages like html

and C++, this new program from Microsoft is much

easier to use than a lot of other blog design software

that incorporates hands-on coding. One of the things

that makes ASP.NET stand apart from its competitors is

the fact that it allows designers to use a wide variety of

programming languages when they build a blog. This

means that a larger number of coders can realize their

dreams by programming in the language with which

they are most familiar and in which they are most

accomplished.

A lot of people have welcomed ASP.NET blogging

software with enthusiasm and with open arms.

However, that doesn't mean that the ASP.NET program

is right for everybody. If you are not familiar with

computer languages like javascript or perl, you may

find that the release of ASP.NET does not directly

affect you at all. However, if you are an experienced

web designer, you are likely to find much to celebrate in

this exciting new program.

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Mobile Blogging is on the Cutting Edge

Mobile blogging is an exciting phenomenon that is

sweeping the blogosphere. One of the reasons why a lot

of bloggers are attracted to the medium of blogging in

the first place is that they enjoy being able to make

frequent updates and posts that keep all of their visitors

up to speed with current situations. Mobile blogs, or

"moblogs," take this to the extreme by allowing users to

post things literally as they happen. This new wave of

moblogs and mobloggers keep web surfers up to date

with good and bad events of importance as they occur

all over the world, helping to make international

communication faster and more accurate.

Many people feel that the limitations of blogging have a

lot to do with geography. After all, there is only so

current that a blog can be when you need to run home

and boot up in order to update it. However, mobile

blogging marks the beginning of an thrilling new era

when web-based communication can happen

spontaneously from any location. Moblogging devices

mean that there is almost nowhere on the planet that

remains off-limits for bloggers.

Mobile blogging is still in its infancy because the

technology that makes it possible has only recently hit

the global market. The first moblog technology became

available over a decade ago, but it is only the past two

or three years that mobile web devices have become

user-friendly enough to appeal to most consumers. As

camera phones and other mobile technology become

more popular, more and more bloggers are getting away

from their desks and are hitting the streets. Moblogging

is becoming much more widespread that it was even a

few months ago, and mobloggers are quickly attracting

a lot of attention with the blogging community. It is not

yet clear whether moblogs will become the dominant

kinds of blogs in the years to come, but the current

trend seems to imply that moblogs are here to stay.

Mobile devices make it possible to blog from the sites

where current events are unfolding, which is one of the

reasons why mobile blogging has so much thrilling

potential to revolutionize the blogosphere. A moblogger

with a camera phone can post blog entries from, say, the

foot of the podium at a presidential speech, or from the

stands during the final moments of the world series.

This enables bloggers to experience the same real time

thrills that live television coverage provides, but in a

more democratic medium. The combination of mobility

and individual control that moblogging provides

certainly places mobloggers on the cutting edge of

today's communications technology, and it is hard to

imagine that the number and prestige of moblogs will

not continue to grow in the coming years.

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Blogging For Business Owners

If you run a small company, you may find that the world

of blogging for business owners is a world that you

want to be a part of. Blogging is a great way to get the

word out to consumers about your product or service,

and it can even be useful for inspiring employee loyalty

and helping you keep your workers at peak morale. If

you are looking for a way to take your business to the

next level, consider what starting a blog might be able

to do for you.

Blogging for business owners has a lot in common with

all other types of blogging, but it has its own unique

pitfalls and strengths. The key to having a successful

blog as a business owner is keeping your goals clear

and concrete at every step of your blogging adventure. It

can be all to easy to get sidetracked, especially if you

are just learning about the exciting possibilities of

blogging technology, but if you want your blog to

succeed you need to stay focused. Write up a plan for

how often you will update, how you will promote your

blog and retain readers, whether you will feature

photographs or video, and other aspects of your blog,

and then stick to it with the same kind of determination

that you used when you built your company.

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Using A Free Blogging Web Site

For first time bloggers, a free blogging web site is a

great way to get started in the blogosphere. Popular

blogging web sites like blogger and eponym allow users

to set up and host a blog without paying any fees at all.

This encourages people to start blogging, because the

fact that one of these sites can provide you with all of

the tools that you need to get your blog up and running

without spending any money means that you have

nothing to lose by starting a blog. The fact that it is so

easy to find a way to blog for free is one of the reasons

why so many people who have never had any other kind

of web presence before find themselves drawn to

blogging.

By signing up with a free blogging web site, you may

find it easier to get listed in search engines that you

would if you were starting your own blog from scratch.

For example, google runs the free blog hosting site

blogspot and crawls its pages very often looking for

updates, so if you have your site hosted by blogspot you

are almost guaranteed to be listed on google's blog

search engine. This easy access to search engines can

take some of the work out of promoting your blog, and

can help you gain a following with a minimum of

marketing effort.

If your blog attracts a large readership, you may want to

consider moving your site. Many people feel that being

hosted by a free blogging web site gives a blog a kind of

amateur flavor that is fine for a new member of the

blogosphere, but is not appropriate for a high-profile

blog. Having your own domain can help you make your

blog feel professional, and finding a company that will

host your domain is not difficult or expensive. Once

your blog takes off, you will probably be able to sell

enough advertising space to be able to afford to buy a

domain and pay for a hosting package, and still have

money left over. However, it does not make sense in

most cases to invest in these glossy luxuries before you

have a sizable readership.

Starting your blog on a free blogging web site is a great

way to build a following before you spend any money

on your blog. If and when your blog becomes popular

and you are ready to take the next step and purchase

your own domain, your readers will follow you to your

new home. The fact that it is possible to use a free blog

host like blogspost, blogger, or eponym as a kind of

incubator for your blog is great news for bloggers

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Learning How to Make Money Blogging

There are two major types of business models that

entrepreneurs use to make money blogging. The first

and most common way to turn a blog into a profit

making machine is to sell advertising to different

companies and brands who want to reach that blog's

readers. The second kind of money making blog is one

that helps a single brand improve its image by creating

positive associations between the blog and the product

in the mind of consumers. Both kinds of blogs can

make a lot of money, especially if the creator has a keen

mind for marketing.

If you are blogging with the goal of selling advertising,

there are two basic ways that you can go about

recruiting sponsors who want to put ads on your site;

you can let someone else do all of the legwork, or you

can do the work yourself and keep all of the revenue.

Within the first group, many people make money

blogging by selling space through Google's AdSense

program. The advantages of this program are numerous,

as it requires very little effort on the part of the blogger

or webmaster to begin raking in profits. However, most

people discover that they make less money through this

method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to

put banner ads or sponsored links on your blog can take

quite a bit of time, but it is often fairly lucrative. If you

have a lot of contacts in industries that are related to the

topic of your blog, you may want to try to go this route.

People who have a strong background in sales and are

experienced at pitching proposals can make quite a bit

of money by renting blog space to interested companies.

The most serious problem with this model is that you

often have to build quite a sizable readership before you

can attract advertisers, which can mean that you have to

do several months of work before you start to make

money blogging.

As blogging becomes a more and more lucrative

business, a lot of established companies are considering

how they can get into the action. One way that

companies are capitalizing on the blog movement is by

having blogs that provide a kind of friendly face for

their corporation. Often, a company will employ an

established blogger to create a weblog designed

specifically to appeal to that company's customers and

to create positive associations with the brand in

consumers' minds. More than one writer who never

even dreamed that he or she could make money

blogging has been approached by a company and

offered quite a pretty penny for this kind of gig.

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How to Learn Blogging Software

A lot of blogging software is specifically designed to be

simple to use, but even the least intimidating blogging

program can feel very overwhelming to somebody who

has not spent a lot of time learning the ins and outs of

different kinds of software. Particularly for newer

bloggers, learning how to use the interface of blogging

software is the most difficult part of blogging. If you are

somebody who feels comfortable expressing themselves

in another medium, it may prove to be well worth your

time and effort to learn blogging software, but that

doesn't mean that the task will be easy.

The main thing that will help you find success as you

learn how to use a new kind of blogging software is to

try and take things slowly. Many people get so excited

about learning to blog that they try to rush into the thick

of it and start exploring the most complicated features

of a program right away. This can lead to getting

confused and feeling frustrated, and all too many

potential bloggers burn out during this stage of the

process. If you take your time learning the basics of

your blog software program before you move on to

more advanced techniques, you will be more likely to

retain what you have learned, and to keep feeling

positive about your ability to understand the world of

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What Is a Blogging Tory?

The term Blogging Tory refers to any one of the many

authors affiliated with the conservative Canadian

community known as The Blogging Tories. Today,

there are over a hundred and fifty text-based blogs

associated with the group, and there are new Blogging

Tories every day. The Tories stand as an inspiring

example of a successful online community where the

ever-increasing numbers of affiliated members enjoy a

fertile environment for discussion and debate about the

ideas that shape the face of Canada.

The majority of Tory bloggers do make political events

and topics the focus of their blogs, but not all of the

content that a Blogging Tory creates and publishes is

overtly related to the movements of the Canadian

parliament or the prime minister. Although the

community members were brought together by a shared

conservative viewpoint, the fact that not all of the

postings on all of the member's blogs focus on political

topics is one of the most exciting things about the

Blogging Tories. On any given day, the main website's

blogroll may feature postings about Olympic medalists,

a James Bond film festival in Quebec, or a comical

personal experience with a telemarketer. The idea that

having a political affiliation in common makes it

possible to have a fruitful discussion about other kinds

of topics has interesting implications for how online

communities are established and how they grow.

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Blogging 101

Blogging 101 is mostly about the blogging

vocabulary. To understand blogs, you need to know

the terms blog, platform, domain, and web host.

Once you have mastered these key elements of

blogging, you can enter any conversation about

blogging with confidence. After you know what

exactly a blog is, you will be on your way to

passing the final exam of blogging 101.

Blog is short for weblog, which simply means a

series of online posts presented in reverse

chronological order. That's all! Most blogs are text,

but there are also photo blogs and video blogs. The

rest of blogging 101 has to do with the technical

side of things. If you are setting up a blog, you will

need a platform, a web host, and a domain. A

blogging platform is a computer software program

that allows you to write posts and to update your

blog. Your platform is also what you use to design

the look of your blog, from color scheme to font

size. The web host is sort of like the virtual file

cabinet where your blog is stored. Your computer

communicates with the host when you upload or

edit a post. The domain is the online address of

your blog, and usually ends in ‘dot com'. Now that

you know what a blog is, what a platform is, and

what domains and hosts are, congratulate yourself!

You have passed blogging 101.

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Picking The Best Free Blogging Site

Choosing a free blogging site can feel overwhelming

because there are so many options. There are several

large free blog-hosting sites that dominate the

blogosphere, but there are also smaller sites. Whether

you decide to join up with an established site like

blogger or whether you choose to sign on with a

relatively new venture depends on what your priorities

are.

Reliability is perhaps the best reason to opt for a large

and well known free blogging site. When you choose to

have an established brand host your blog, you can feel

secure that your blog will not crash often and will not

disappear in the middle of the night. A company that

has been around for a while is likely to have the

resources to make sure that its clients aren't

unpleasantly surprised by any technical glitches.

However, many bloggers decide that this isn't enough

of a selling point. The bloggers who choose to go with

smaller, newer blog hosting sites do so for a variety of

reasons, but perhaps the number one advantage is a

fairly abstract one. Bloggers tend to relish the fact that

the internet is a place where the underdog has a strong

chance of success, and by choosing to have a small

company as a blog host, a blogger is casting his or her

vote for David against Goliath.

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Photo Blogging May be the Pinnacle of Modern

Technology

Many people feel that photo blogging is the most

exciting kind of blogging that exists. Building and

maintaining a photo blog is no more difficult than

creating and updating a text-based blog, and many

people feel that the internet's high speed, full-color

technology reaches the pinnacle of its appeal with the

transmission of images. Posting photographs in a blog

format on a daily, weekly, or occasional basis is a great

way to express yourself while reaching viewers in an

emotionally charged and aesthetically engaging way,

and surfing photo blogs can help you to get a whole

new perspective on the world in which we live.

Many people who run image blogs are photographers by

trade, but photo blogging is also very popular among

hobbyists and amateur shutterbugs. To be certain, a lot

of the most popular photo blogs have gained attention

because the pictures on them are of the highest artistic

caliber, and a lot of the people who run these striking

blogs are graduates of prestigious art schools and have

impressive professional portfolios. However, some of

the most well known and most often visited photo blogs

are as notable for their concepts as for the pictures

themselves. Certain photo blogs, like the popular "Cute

Overload" which features picture after picture of

adorable animals, are more about the thematic content

of the pictures than they are about the style in which the

snapshots are taken.

The fact that photo blogs range from forums to display

the work of highly skilled artisans to playful collections

of curiosities shows that photo blogging is a truly

diverse form. The fact that photo blogs are so easy to

build and to update makes this kind of visual

communication very democratic, and enables people at

all skill levels to become a part of the global

conversation about the nature and value of photography

today.

Whether you are an artist or hobbyist who wants to

create a photo blog, or whether you are just somebody

who enjoys learning about new places and things,

spending some time looking at the most popular

photography blogs on the internet can be a very

rewarding endeavor. You can travel to another place or

another time by seeing pictures of faraway locations and

long-gone eras. You can see your own neighborhood

with fresh eyes by discover how local artists have

photographed the town or city in which you live. Photo

blogging allows people to communicate all of these

things and more, which makes it a very exciting part of

the modern blogosphere. If the best thing about web

technology is that it allows people to reach each other in

a very personal way from across great distances, then in

many ways photo blogs are the most successful kind of

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The Exciting New Frontier Of Professional Blogging

Professional blogging is a very new idea with a lot of

potential for entrepreneurs who have insight, drive, and

a basic understanding of today's innovative web

technology. The ranks of so-called pro bloggers are still

quite small, and there are very few people who make

their living entirely off of their blogs. However, every

day there are more and more people who have managed

to turn their weblogs into cash cows that supplement

their income. The number of pro bloggers is growing by

leaps and bounds, but it is difficult to say whether this

trend will continue.

Many bloggers dream of entering the sphere of

professional blogging. There are very few people who

happily devote an hour or more each day to their blog

without at least occasionally wishing that they could

earn some kind of financial reward for all of their work.

Several models exist for making money with a blog, the

most popular being to sell advertising space through

Google's AdSense program or directly to a company

that wishes to reach the demographic that your blog

appeals to. However, there are very few people indeed

who can make a comfortable living just by selling space

on their blog sidebars.

A lot of the people who read weblogs are bloggers

themselves, in part because of the fact that the people

who use blogging technology on a daily basis are most

likely to be interested in what other writers are doing

with the medium. This fact begins to explain why the

people who succeed in the world of professional

blogging are mostly people who have devoted

themselves almost entirely to learning about, talking

about, and writing about blogging. More than any other

topic, pro bloggers turn their attention to the

phenomenon of blogging itself. A lot of pro bloggers

make the topic of blogging the stunningly self-reflexive

ongoing focus of their blogs.

Of course, professional blogging is destined to become

much more complicated in the future than it is today. In

the current moment, pro bloggers who attract the largest

audiences and make the most money are mostly

concerned with investigating the blogging movement

and with offering advice to amateur bloggers. However,

as the kinds of people who regularly read blogs

changes, and the demographics of bloggers expand and

diversify as blogging software becomes more user

friendly, it is very likely indeed that the world of pro

blogging will begin to reflect these changes. Indeed, it

is very difficult to predict exactly what kinds of blogs

will be reaping the greatest financial rewards five or ten

years down the road. The world of pro blogging is one

of constant change and flux, which is part of what

makes it so exciting.

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The Controversy Around Corporate Blogging

Corporate blogging is a relatively new idea, and the jury

is still out on whether it will succeed. This controversial

marketing tool may be the beginning of a new kind of

advertising strategy, or it may fizzle out in a matter of

months. Many companies are looking for ways to

capitalize on the blogging trend, and many of these

corporations have determined that a great way to ride

the blogging wave is to keep a blog on their corporate

website. These blogs are often created to appeal to the

demographic that the company needs to court, and the

content may have quite a lot to do with the activities of

the corporation, or it may have very little to do with the

company itself. Often, a corporate blog will focus on

the kinds of content likely to attract the desired surfers,

even if that content is not related to the product or

service that the company provides.

Some bloggers feel that corporate blogging is a kind of

validation for the blogging movement, and shows that

this exciting new medium has really infiltrated the

mainstream. Other bloggers consider the kind of viral

marketing that corporate blogs practice to be unethical

or distasteful. In any case, watching the evolution of

corporate blogs and whether they survive and

proliferate or fail and disappear promises to provide

some interesting insight into today's consumers.

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The Definition of Blogging

The definition of blogging is something that is very

much in flux, as the new technologies that appear every

day redefine what a blog is, what a blog can be, and

what a blog should do. For many years, blogs were

defined as text-based websites that kept records of days,

similar to a captain's log on a sailing ship. However,

this started to change as the group of people who kept

blogs became more diverse. The more bloggers began

to explore the limits of the medium and of the

technology that made it possible, the more the

boundaries of what could be called a "blog" expanded.

Today, there are an abundance of photo blogs, and there

are even video blogs as well. Mobile blogging devices

may well change the definition of blogging entirely by

making it possible for bloggers to create new kinds of

posts. Another element of the blogosphere that is

starting to redefine blogging is the corporate blog. As

more companies hire writers to keep blogs with the sole

purpose of creating positive buzz about their brand,

bloggers across the globe are arguing about whether

these manufactured blogs are really worthy of the name.

Between all of these different forces that are constantly

expanding and reshaping the blogosphere, it is difficult

to imagine that the definition of what is and is not a

blog will ever remain fixed for very long.

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Personal Blogging, Documentary, and History

When it comes to personal blogging, documentary is

the default genre. There are plenty of blogs that serve

other functions, but many blogs are primarily catalogues

of the life experiences of their author. Although there

are quite a few blogs that focus on collecting poetry and

other forms of creative writing, the vast majority of

personal blogs are in some sense documentaries.

For many years, the act of making a documentary was

meant to be an objective act of reporting the sights and

sounds that the filmmaker, writer, or photographer

encountered. However, in contemporary times there has

been a movement towards embracing the subjectivity

inherent in the documentary form. This means that

modern documentaries often reflect the distinctive

voice and sensibility of their creator, and the fact that

todays documentaries often revolve around personality

blurs the lines between documentary and memoir. Blogs

rest somewhere between these two genres, muddying

the distinctions even further. Personal blogging,

documentary, and memoir are now irrevocably

intertwined, for better or for worse.

Although few bloggers think of themselves as making

documentaries in any formal sense, every time

somebody sits down in front of a computer and types up

a record of their day, they are documenting their own

historical moment. The things that we take for granted

about our daily lives, like the way that we use specific

modes of transportation, or the kinds of products that

we buy, often seem quite fascinating to people who live

in circumstances different from ours, and it is this kind

of fascination that is at the heart of many documentary

projects. When people think about blogging,

documentary is not very likely to be the first adjective

that crosses their minds, but a few decades down the

road it is very likely that todays blogs will be seen

primarily as very subjective documentaries of our era.

The people of tomorrow will almost certainly look to

the blogs of today for insight into our historical

moment.

When it comes to blogging, documentary may not be

the aim of most people who spend their time posting

their thoughts and ideas on the internet. In some ways,

the documentary aspect of blogging is more of a side

effect than a primary goal. However, the fact that so

many people are interested in publishing these public

online diaries shows that personal blogs are about more

than just rumination. The fact that bloggers are so

stimulated by and interested in sharing their ideas with

each other reinforces the idea that personal blogs are, in

some ways, documentaries meant for public

consumption. Documentaries appeal to people who are

curious about other ways of life, and many people who

regularly read others personal blogs are looking for this

same kind of new perspective.

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